Lincoln Brooks Shopify Store Migration & Redesign

Client: Lincoln Brooks (Australia)
Agency: RS Digitals
Platform Migration: WordPress to Shopify

Overview: RS Digitals worked with Lincoln Brooks, a furniture business based in Australia, to migrate their website from WordPress to Shopify. The goal was to enhance the overall website performance, improve user experience (UI/UX), boost the website’s loading speed, and optimize it for higher conversions.

Challenges:

Lincoln Brooks faced several challenges on their WordPress platform:

• Slow website performance, which negatively affected user engagement and SEO ranking.
• Outdated UI/UX, making it difficult for users to navigate and complete purchases efficiently.
• The need to migrate a large number of products and pages without causing any disruptions to the business.
• Creating a mobile-friendly, responsive design that would allow customers to shop seamlessly across devices.

Our Approach:

RS Digitals provided a comprehensive solution by migrating Lincoln Brooks’ website to Shopify while delivering an optimized design for a smooth and high-converting shopping experience.

Seamless Website Migration: We migrated all of Lincoln Brooks’ products, collections, and pages from WordPress to Shopify with zero downtime, ensuring that there was no disruption in service for their customers. The entire process was handled smoothly, with all product data, categories, and pages transferred without errors.

Custom Page Designs: 

We designed several key pages for the Shopify store, focusing on user experience and functionality. These include:

• Home Page: Highlighting the furniture collections and giving customers an inviting first impression.
• About Page: Showcasing the brand story and its commitment to quality furniture.
• Contact Page: Simplified design to allow customers to easily get in touch.
• Categories Pages: Organized and easy-to-navigate sections to help users browse products.
• Product Pages: Clear, informative product pages with all relevant details, images, and specifications.

• Enhanced UI/UX: We improved the interface with a more modern, user-friendly layout. This included streamlining the navigation and optimizing the shopping experience, making it easier for customers to browse and purchase furniture.
• Mobile Optimization: With a growing number of customers shopping on mobile devices, we ensured that the new Shopify store was fully responsive and mobile-friendly, providing a seamless experience across all devices.
• SEO Optimization: The store was designed with SEO best practices in mind, ensuring that Lincoln Brooks’ products and pages would rank well in search engines, driving more organic traffic.

Results:

The migration to Shopify brought significant improvements to Lincoln Brooks’ eCommerce performance:

• Improved website speed, leading to faster page load times and a better browsing experience.
• Higher conversion rates due to a more intuitive and visually appealing user interface.
• Enhanced mobile usability, allowing customers to shop easily on any device, increasing engagement and sales.
• Increased organic visibility through the SEO-optimized design.

Conclusion:

With the successful migration from WordPress to Shopify, RS Digitals helped Lincoln Brooks elevate their online presence and improve their overall sales performance. The store’s new design, speed optimization, and enhanced user experience resulted in higher conversions and better customer satisfaction.