How to Design a Custom “About Us” or Any Other Page on Shopify Using Theme Blocks

Creating a unique and engaging “About Us” page on Shopify—or any other custom page—is easier than you might think, especially with the power of theme blocks. These customizable blocks give you the flexibility to design pages that truly reflect your brand’s personality, all without needing extensive coding knowledge.

In this post, I’ll walk you through the step-by-step process of designing a custom page on Shopify using theme blocks. Whether you’re showcasing your brand story, team, or mission, this guide will help you craft a page that captures your audience’s attention and builds trust.

Take a look at the attached screenshots featuring beautifully designed “About Us” pages from various brands. These examples showcase how a well-crafted page can effectively tell a brand’s story, engage visitors, and create a memorable experience. Use these designs as inspiration to make your own page stand out!

Why Use Theme Blocks for Custom Pages?

Shopify’s theme blocks are pre-built sections that can be easily dragged and dropped onto your page. They allow you to:

• Add text, images, and videos seamlessly.
• Maintain a consistent design across your website.
• Save time with intuitive tools that require no advanced technical skills.

Did you know that around 60%-65% of people love to learn about a brand before making a purchase decision? This is why designing your store’s informational pages is absolutely crucial. Pages like “About Us,” “FAQs,” “Contact Us,” and others should not only provide valuable information but also look visually appealing and authentic. A well-designed page can build trust, engage visitors, and create a lasting impression, ultimately influencing their buying decision. Don’t underestimate the power of a thoughtfully crafted page—it’s a game-changer for your store!

Requirements:

In this Shopify tutorial, we’ll be working with a Shopify 2.0 OS theme. Why? Because this theme allows you to create custom templates for pages, collections, and products effortlessly. The only thing you need for this tutorial is a Shopify 2.0 OS theme. If your store is already running on this theme, you’re all set to move on to the next step. Let’s get started!

How to Create a Page Template in Shopify:

To get started with creating a page template, you’ll first need to access the theme editor. Don’t worry—it’s super simple! Just follow these steps:

1. Navigate to the Themes Section: From your Shopify dashboard, click on ‘Online Store’ and then select ‘Themes’ from the dropdown menu.
2. Open the Theme Editor: Click on the ‘Customize’ button next to your active theme to open up the theme editor.

Take a Look at the Attached Screenshot for a Visual Reference

Creating a New Page Template in Shopify Theme Editor

In the theme editor, click the dropdown menu located at the top center of the screen. Since we’re creating a new template for a page, select “Page” from the dropdown. However, if you want to create a template for collections or products, simply choose “Collections” or “Products” accordingly.

For a clearer understanding, check out the attached screenshot for a visual reference. It’s always helpful to see the steps in action!

Now, click on ‘Create Template’ under the Pages dropdown to begin creating a custom template for your page.

This step is crucial for designing unique layouts tailored to your store’s needs.

Check out the attached screenshot for a clear visual guide:

After clicking on ‘Create Template,’ you’ll see two options:

1. Name: Here, you can add a name for your template. It’s a good idea to use the same name as the page for easier identification when assigning the template later.
2. Based on: This option allows you to duplicate the design of an existing page you’ve worked on. You can choose to replicate an existing layout or start fresh by selecting ‘Default Page.’

For this tutorial, I’ll be choosing ‘Default Page’ to build a custom design from scratch. After entering the page name and selecting the ‘Based On’ option, click on the ‘Create Template’ button to proceed.

Check the attached screenshot for a visual reference

On the next screen, you’ll find a left sidebar featuring pre-built blocks that you can use to design your page effortlessly. These blocks make it easy to customize your template and create a professional look.

Take a look at the attached screenshot for a visual guide.

We’ve successfully created a new page template! Now, let’s assign this newly created template to a page. To do this, simply exit the theme editor by clicking on the Exit button located in the top-left corner.

To create a new page, start by navigating to “Online Store” and then click on “Pages.”

Next, hit the “Add Page” button located at the top right corner of the page.

Refer to the screenshot for a clearer visual guide.

For the title, simply add the name of your page. In the content section, feel free to leave it blank, as we’ll be adding the content through the theme customizer. Now, in the “Template” section, you’ll need to select the template we’ve created for this page.

Check out the attached screenshot for a visual reference!

Now, if you’re ready to publish the page, simply select the “Visible” option. Once that’s done, click the “Save” button to lock in all the changes.

Take a look at the attached screenshot for a visual guide:

If you’re looking to learn how to add this page to your store’s navigation, check out this complete guide! Here’s the link to the blog post: How to Create a Navigation Menu for the Header & Footer in Shopify

Wrapping It Up!

And that’s a wrap! You’ve just learned how to create a custom page template in Shopify and assign it to your store’s pages using theme blocks. With these steps, you can design unique, professional pages that reflect your brand’s personality. Remember, using pre-built blocks makes the design process easier, but don’t hesitate to get creative with your layout.

If you ever feel stuck or want to dive deeper into customizing your store further, just revisit this guide. We’re here to help you every step of the way in building a stunning Shopify store that stands out!

Have any questions or need additional tips? Drop them in the comments below, and let’s chat. Happy designing!